Several things make us awesome.

  1. Possibly the most important thing is that we love what we do. Our mission is to improve the quality of life for our clients. That means that our ultimate goal everyday is to put a smile on your face by treating you with kindness and providing the best service possible whether it’s providing you with a healthy, fashionable shoe, a pair of custom-made orthotics or both!
  2. We stock the best shoes in the world. No kidding. The shoes we have in our store are so awesome and specially made that you can’t get them in other stores and most aren’t available online either. Our shoes are handmade all over the world with the best materials you can get.
  3. Since our shoes are such high-quality you can wear them for years! Literally! We have clients that still wear shoes from 3, 5, 10 years ago.
  4. We believe that life is too short to not have fun. That’s why it’s our goal to have an upbeat, relaxed and fun vibe in our store. If you don’t leave feeling uplifted with a smile on your face, let us know and we will immediately try to tickle you.
  5. Most places that specialize in custom-made orthotics create them off-site in warehouses in places like New Jersey or Who Knows Where. We don’t ship anything off. We make everything right here in Birmingham so you get your orthotics in a week or less.
  6. Since everything about our orthotics is done on site, we can make whatever kind of adjustment you need within minutes.
  7. We are located in one of the best locations in all of Birmingham. Visit us and then go grab some lunch at Urban Cookhouse down the street, coffee at O’Henry’s or shopping at all the boutiques along 18th